The urban jungle is an oxymoron that we know all-too-well. Our curiousities have often filled us with notions of what this ideal may be. Some people may venture overseas to indulge in this tropical lifestyle. But the others, the wise few, will simply go to Soboye.

With both the freedom and rebellion of decades past, and the unapologetic brashness of urban culture, the East London based brand brings a flare of modern Africa to contemporary England. The bold colours dress both men and women to an effortless cool. As a man with a sharp eye for intricate details, Samson Soboye's unique collection, in collaboration with womenswear designer Caroline Chi Chi Chinakwe, is refreshingly resistant to any common style classification.

Who says that the loud and wonderful are reserved only for the summer? Colour and structure are the foundations of fashion, birthing impeccably timeless pieces from all over the globe. If your wardrobe is suffering from a mid-season crisis, the pieces from Soboye will bring back that year-round thrill.

As dazzling prints are paired with elegant pieces in traditionally-tailored British cuts, this Afro-punk line combines the edginess of urban life with the vibrancy of the continent. With this collection, Soboye takes our understanding of ‘the concrete jungle’ to a whole new level, and we love it.

Photo Credits
Photographer Armin Weisheit
Men's Styling Samson Soboye
Women's Styling Chi Chi Chinakwe
MUA Philipp Ueberfellner using Illamasqua
Hair Stylist Randolph Gray
Models Sami and Nicholas (D1 Models)
Set Design Lakwena Maciver

34 Soboye-04


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